International business requires an international corporate philosophy. Are you open to new ideas and do you value cultural diversity? At Raiffeisen Bank International, we are pleased to have more than 16 million customers in 13 CEE countries. And our journey continues – with exciting new issues for us to tackle such as digitalisation and changing customer needs. Join us on our journey.  

Leader Digital Marketing (f/m/d)  

Are you willing to further develop your marketing career in a leading CEE bank? In this role you will have an opportunity to drive the digital marketing development in the RBI Group.

What you can expect:
  • Create, optimize and implement a group digital marketing strategy for sales across all the channels (paid/organic search, paid/organic social, display, programmatic, referrals, partners, affiliate)
  • Manage CPA (cost-per-customer-acquisition) and an overall efficiency
  • Set up group framework for digital marketing measurements: web analytics, app analytics, incrementality testing, A/B testing, multivariate tests
  • Proactively manage and improve Network Banks’ functions in the area of online customer acquisition (incl. setting up proper focus, targets/KPIs, technology, minimum standards, best practices exchange and regular performance reviews)
  • Build, organize and lead a world class digital marketing teams across our 13 CEE markets  
  • Define and monitor digital marketing budget
  • Manage 3rd parties such as: partners, media and creative agencies, influencers
  • Translate continuous competition research, industry benchmarks and customer analytics into improvement suggestions  

What you bring to the table:
  • At least 3 years of experience in digital marketing; additional experience in traditional marketing is a plus
  • Leadership experience and powerful influencing skills 
  • Deep up-to-date understanding of all digital marketing areas; marketing automation know-how is a plus
  • Strong project and stakeholder management skills; agile approach track-record is a plus  
  • Hands-on experience with Google Ads, Facebook Ads and Google Analytics
  • Experience in reporting/ presenting to the Board/ C-level executives
  • Cross-functional experience in Sales is a plus
  • Self-starter with demonstrated ability to work independently
  • Strong analytical & problem-solving skills, able to tackle very complex issues
  • Fluent in English, any other CEE language is an advantage
  • Willingness to travel up to 40% (CEE region)

What we offer:
  • You’ll work in an international team at a leading bank
  • You’ll work in the environment driven and shaped by agile values  
  • You’ll gain an outstanding CEE experience, combined with the calm atmosphere of one-of-the-best-cities-to-live
  • You’ll benefit from flexible working arrangements  
  • You’ll earn an appropriate salary starting at 90.000 gross p.a. including overtime

We are looking forward to receiving your online application!
https://jobs.rbinternational.com