Web & Mobile Tracking Specialist (f/m/x)

Join RBI's Marketing Technology team on our mission to futureproof RBI’s digital channels. We seek a talented and data-centric Web & Mobile Tracking Specialist to help continue our success story. This role is within the Marketing Technology Tribe and reports to the Product Owner of the Web & Mobile Tracking Setup. We are a fun, cross-functional, and multicultural team – join us on our exciting journey!

Your mission at RBI:

• Implement and manage web and mobile tracking solutions for data collection.
• Set up web analytics platforms and related measurement tools.
• Partner with in-house and external teams to test and optimize tracking implementations.
• Develop technical instructions for developers based on project briefs and specifications.
• Serve as the technical contact for measurement implementation requests.
• Act as a consultant for the Group marketing team and other units on web and mobile analytics topics.
• Test, validate, optimize, and troubleshoot tagging and collection implementations.
• Analyze online user behavior and customer journeys to deliver actionable insights.

Your core competencies:

• At least 2 years of hands-on experience with tag management systems in web and mobile app environments.
• Proficient with Web Analytics platforms and web measurement tools, especially the Google Tech Stack (Google Analytics 4, Google Cloud, Google Tag Manager).
• Ability to read and edit JavaScript code, HTML, and CSS.
• Strong understanding of Web and Browser Technologies and Web APIs.
• Ability to interpret data to extract actionable insights and conclusions.
• Strong understanding of the digital marketing landscape and the impact of measurement technologies on websites and online advertisements.
• Strong analytical skills with the ability to measure, test, and refine.
• Business-oriented mindset.
• Team player with the ability to adapt to agile ways of working.

What's in it for you:

• Flexible work week: Flexible hours, extensive work-from-home options, and 30 days/year remote work from any EU country.
• Global community: 75+ nationalities, English as the company language, and work permit support. Our teams thrive on collaboration and mutual respect.
• Career growth: We believe in continuous learning and proactive career development. Take on challenging work that stretches your abilities, attend trainings, and use new technologies to make a lasting impact.
• Stay healthy: Subsidized canteen, well-being programs, check-ups, and sport allowances.
• Save money: Discounts, exclusive banking terms, and a free public transport pass.
• Family support: Child allowances, gender-neutral parental leave, bilingual company kindergarten, and holiday childcare.
• Competitive salary: Starting at EUR 44.800 gross p.a. excluding overtime, with potential overpayment based on experience and qualifications. We are happy to discuss your actual salary in person.

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